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Articles tagged with "founder content"
Posts under a fake founder voice lost 73% of their B2B SaaS ranking share year-over-year. Posts that openly disclosed AI assistance under a real voice gained 31%. A 104-point swing isn't a margin — it's a redistribution.
Specificity that proves operational knowledge — not vulnerability, not storytelling — is the genuine mark of authentic founder content. AI can't fake it, and readers judge it in two sentences.
Every serious editorial piece starts with four parallel research streams that happen before any writing. Most founder content skips all four — and the math of why that fails is brutal.