#editorial standard — Content Hub

All Audience Marketing Moonshots Insights Strategy

Worth Twelve Minutes

One binary question — would a reader feel they got those twelve minutes back? — captures what every activity dashboard misses. Five nameable signals decide it.

May 7, 2026

Strategy

Standard Beats Volume

Human content produces 5.44× the traffic of AI-generated content with steady growth. The lesson isn't that AI content fails — it's that AI content without an editorial standard fails.

April 27, 2026