#brand authority — Content Hub

All Audience Marketing Moonshots Insights Strategy

Less Human AI, Please

Posts under a fake founder voice lost 73% of their B2B SaaS ranking share year-over-year. Posts that openly disclosed AI assistance under a real voice gained 31%. A 104-point swing isn't a margin — it's a redistribution.

May 15, 2026

Strategy

Standard Beats Volume

Human content produces 5.44× the traffic of AI-generated content with steady growth. The lesson isn't that AI content fails — it's that AI content without an editorial standard fails.

April 27, 2026