Strategy
What a Published Article Actually Costs in 2026
The $200 freelancer is $200 for one component of seven. The remaining $340–1,675 shows up as founder time and the quality cost of skipping the rest.
Content Hub
#content economics
Articles tagged with "content economics"
Strategy
Content as Asset, Ads as Rental
One article at the low end of its range produces 15–20× the lifetime revenue of $1,000 in paid ads — and keeps producing for years. The ad stops the moment the card stops.
Audience Marketing
Owned Media vs. Rented Reach: The Math Most Marketers Avoid
Owned media compounds while paid media expires. 32% of B2B marketers are increasing owned media investment; the other 68% are still renting reach.