#SEO — Content Hub

All Audience Marketing Moonshots Insights Strategy

Zero-Click Search and the Visibility Shift

58.5% of Google searches now end without a click. For queries with AI Overviews, the zero-click rate hits 83%, shifting the contest from ranking to citation.

March 25, 2026

Moonshots

AEO: How to Be the Answer, Not Just the Result

AEO optimizes for citation in AI-generated answers, not search rankings. 89% of B2B buyers use generative AI for research, making citation the new visibility metric.

March 18, 2026