#AI — Content Hub

All Audience Marketing Moonshots Insights Strategy

B2B Buyers Ask AI Before They Call You

94% of B2B buyers use AI to research vendors before ever contacting sales. Companies absent from AI-generated answers lose deals they never know existed.

April 2, 2026

Strategy

Content Operations in 2026: From Prompt to Pipeline

96% of marketers use AI, but most stop at drafting. Pipeline-level teams turn one editorial decision into twelve distribution-ready assets, a structural advantage.

March 31, 2026