Visibilio — Issue 01 · How it works

How the research actually works

Every piece we publish for you starts with a research stack of specialised AI agents reading your company, your market, your clients, and your competitors. Visibilio Leads review every output before it ships. This page explains the operation in detail.

01 — Research

Four streams of research, running in parallel

Before anything is written, the work is grounded in four areas. Each runs continuously, not once at onboarding. Agent rosters below are illustrative.

I

The business

4 agents · voice map updates monthly

In the first three days a team of agents interviews your people, reads everything you have already published, and listens to how your clients describe what you do. By day three there is a full map of your voice, your offer, and what makes you different. You see it, you correct it, and everything written afterwards comes from it.

Company ResearcherVoice TrainerInterview SynthesizerBrand Mapper
II

The market

6 agents · refreshed weekly

Specialised agents scan what is being discussed in your market right now — what is saturated, what is ignored, where the obvious takes are crowded and where original angles are still open. You see the map of the space before a single post goes live.

Market ScannerTopic StrategistAngle FinderSaturation AnalystTrend ReaderDiscourse Mapper
III

The clients

5 agents · every cycle

Other agents build detailed profiles of the people you are trying to reach — their roles, the pressures they are under, the questions they actually type into a search box, the language they use for their own problems. Every piece is written for one specific profile, never for everyone.

Client ProfilerPersona BuilderQuery ResearcherPain MapperLanguage Listener
IV

The competitors

4 agents · digest weekly

A separate group reads your competitors continuously: where they are loud, where they are quiet, what angles they have never touched. You get a clear view of the gaps you can fill — then we fill them.

Competitor ReaderGap FinderVoice DifferentialChannel Tracker

02 — System

Twenty-four agents. Each one does one thing. All in one platform.

Intake → research → editorial → production → distribution. All five stages run inside the Visibilio platform. No agent writes a finished piece alone.

Illustrative — sample agent inventory, not live data

Research · 19 agents

Company Researcher
Voice Trainer
Interview Synthesizer
Brand Mapper
Market Scanner
Topic Strategist
Angle Finder
Saturation Analyst
Trend Reader
Discourse Mapper
Client Profiler
Persona Builder
Query Researcher
Pain Mapper
Language Listener
Competitor Reader
Gap Finder
Voice Differential
Channel Tracker

Editorial · 2 agents

Brief Composer
Headline Tester

Production · 2 agents

Article Writer
Illustration Lead

Review · 1 agent

Copy Editor (human-supervised)

Distribution · platform service

Routing handled by the platform, not a dedicated agent

Every agent is a specialised process — a prompt, a context window, a tool chain, an output format. None of them write a finished piece alone. Every output passes through Visibilio Lead review. Illustration Lead, in Production, is why the platform can illustrate as well as write.

03 — Editorial

Visibilio Leads don’t write the pieces. Visibilio Leads decide what ships.

Every piece passes through a Visibilio Lead before it goes anywhere. The Visibilio Lead decides what is good enough to publish, what needs another pass, and what goes back to research.

The number of pieces a person can review well is the real limit of this business. We have decided to live with that rather than remove it.

“Edit ratio” is the share of drafts a Visibilio Lead sends back before approval. We track it because it keeps us honest about how much the machine actually gets right.

Illustrative — sample, not live data

Visibilio Lead’s desk · cycle 04 · week 17

The five questions a procurement officer avoidsApproved
Why “ESG-ready” no longer wins the meetingNeeds revision
What changes when you replace a factoring partnerApproved
Inside the warehouse: how vendors get shortlistedSent back to research
The three approval flows that kill mid-market salesApproved

Edit ratio this cycle: roughly 1 in 4 pieces revised before approval.

04 — Production

From draft to published piece — about 36 hours

The production sub-cycle is the same every time. Durations below are typical, not contractual.

1

Draft

hour 0

An agent writes the first full draft from the dossier and the brief.

2

Internal review

hour 4

The draft is checked against the voice map and the research.

3

Revision

hour 8

Notes go back; the piece is rewritten where it needs it.

4

Final review

hour 24

A Visibilio Lead reads it end to end and decides if it ships.

5

Scheduled

hour 36

Approved and queued into your channels at the right time.

05 — Distribution

The piece runs across your stack. Not ours.

Once a piece is approved it publishes into the channels your company already uses. We don’t ask you to learn a new platform.

LinkedInWordPressWebflowGhostSubstackMailchimpHubSpotNotion

Most integrations available out of the box. Others by request.

06 — Output

What lands in your inbox every Monday morning

At the end of each cycle, an issue: the dossier it came from, the pieces it produced, and the numbers behind it.

Illustrative — sample output, client redacted

Issue 03 · confidential

The Client Map: Energy Procurement, Q2

Prepared for [client redacted]
Research cycle: April
Visibilio Lead review: cleared 2 May

In this issue

Five questions a procurement officer avoids1,400w
Why “ESG-ready” no longer wins the meeting980w
The three vendors shortlisted before an RFP2,200w

Cycle metrics

Agents involved16
Edit ratio1 in 4
Illustrations5

Want to see this on your own business?

Tell us about your company and we’ll show you what the first cycle would look like.

Get in touch