#content strategy
Articles tagged with "content strategy"
The Front Door Has Moved
80% of buyers now filter vendor lists through AI summaries before they click. The traffic still arriving at your site has already been filtered upstream — and the buyers who never reach you were never told you existed.
Four Research Streams Every Content Writer Skips
Every serious editorial piece starts with four parallel research streams that happen before any writing. Most founder content skips all four — and the math of why that fails is brutal.
Standard Beats Volume
Human content produces 5.44× the traffic of AI-generated content with steady growth. The lesson isn't that AI content fails — it's that AI content without an editorial standard fails.
Why B2B Buyers Trust Peers More Than Your Website
55% of B2B decision-makers trust comparison sites over vendor websites. 54% consult current users before purchasing. Trust is built in peer channels, not on your homepage.