#content economics

Strategy

What a Published Article Actually Costs in 2026

The $200 freelancer is $200 for one component of seven. The remaining $340–1,675 shows up as founder time and the quality cost of skipping the rest.

Strategy

Content as Asset, Ads as Rental

One article at the low end of its range produces 15–20× the lifetime revenue of $1,000 in paid ads — and keeps producing for years. The ad stops the moment the card stops.

Audience Marketing

Owned Media vs. Rented Reach: The Math Most Marketers Avoid

Owned media compounds while paid media expires. 32% of B2B marketers are increasing owned media investment; the other 68% are still renting reach.