#AI search

Insights

The Front Door Has Moved

80% of buyers now filter vendor lists through AI summaries before they click. The traffic still arriving at your site has already been filtered upstream — and the buyers who never reach you were never told you existed.

Moonshots

AEO: How to Be the Answer, Not Just the Result

AEO optimizes for citation in AI-generated answers, not search rankings. 89% of B2B buyers use generative AI for research, making citation the new visibility metric.